14 Reasons You Need a Logo and Marketing Materials

Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system:

1. To look “bigger” and “established.” Business cards can be used as a tiny form of advertising. As such, they should represent the business in both words and design. A well-designed card is the one that the recipient wants to hang onto and one that stands out in the crowd. A business card can represent trustworthiness, honesty, and reliability that a company or business person would attach his name and number to a physical card. Not only is a company's reputation or credibility at stake if no business cards are used, but the company stands the chance of being forgotten about when a prospective customer departs from the company's or representative's presence.

1. To increase your chance of earning venture capital or of selling a business. If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.

2. To attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision.

3. To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.

1. To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.

1. To give clients a sense of stability. You may not have been in business “since 1908,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important “trust.”

2. To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients’ minds when they need your goods or services.

To explain your company name. If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.

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1. To show your commitment. Do it for the sense of personal pride that it will add to your practice.

These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.

Sensecube media is a branding agency that has been making it easy for small businesses to stand out and to be visible, credible, and memorable.

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