USING DIGITAL MARKETING TO SELL YOUR PRODUCT/SERVICE!

What is Digital Marketing?

Digital Marketing is one of the most misunderstood aspects of a modern business, and is often incorrectly used by people who are not entirely sure what they need to do with it, nor interpret the results of it. Digital Marketing is, in the eyes of many, quite baffling, but if you don't get it right, you can do your business serious harm.

In 2015, Worldwide e-commerce sales reached approximately $1.5 trillion (N 472,500,000,000,000); with current trends, that is expected to reach $4 trillion by 2020, (do the math in Naira) and is expected to continue to rise steadily. That means that more people are spending time online, and are using it as a means of deciding on a purchase. The Internet has now become the biggest source of product information and is regarded as the go-to tool for most businesses, and a company that doesn't employ Digital Marketing is likely to be overtaken by its competitors or fade out completely.

Step 1; Goals & Objectives

The first thing you need to do is set your goals and objectives for the upcoming year. These objectives/goals could include launching a new product/service, building a new website or understanding your competitors.

Defining your objectives is the first part, but you then need to add weight behind your goals and set achievable numbers. Maybe you want to grow your venue by 25% or increase your online following by 10%. Whatever it is, make sure it is achievable.

You need to ask yourself some of the following questions;